What separates the Richmond Times-Dispatch from any other medium?
It's an opt-in, shopping medium that consumers prefer over any other.The measure of an advertising medium should include its ability to reach both wide and targeted audiences, as well as its impact on consumer buying decisions and product usage.

Did You Know?

  • Customers for many products and services are also the heaviest newspaper readers.
  • Newspaper sections provide advertisers with unique targeting opportunities.
  • The newspaper is the most used advertising source for coupons.
  • The newspaper is the most frequently used advertising medium.

Source: 2009 NAA Planbook.

Reach Your Potential Customers
Newspaper are used most by consumers for finding items they might want to buy. Of the media listed below, 41% of consumers will use the newspaper to look for items that they will buy.

Source: MCRI,Consumer Usage of Newspaper Advertising 2009

How Newspaper Compares
The newspaper is a great source to bring sales to the attention of consumers, and better yet the most believable and trusted source!

Newspapers
TV
Ads in the mail
Internet
Catalogs
Radio
Magazines
None
Most valuable in planning shopping
52%
8%
13%
13%
7%
2%
4%
7%
Best for bringing sales to my attention
52%
7%
9%
12%
10%
1%
11%
7%
Makes it easy to compare store prices
50%
5%
10%
25%
6%
1%
3%
5%
Most believable and trustworthy
48%
10%
9%
10%
10%
2%
4%
11%
Most up-to-date
46%
15%
10%
21%
9%
4%
3%
2%
Prefer for receiving advertising
46%
10%
18%
8%
12%
3%
5%
8%

Source: MCRI,Consumer Usage of Newspaper Advertising 2006